Signature Sonic Branding
This is a long-term collaboration for clients who want a sound that evolves, endures, and defines their brand over time.
Rather than delivering a set of compositions, this work establishes a sonic framework that guides future use, adaptations, and decisions, with ongoing guidance from me as the brand’s sonic author.
Who This Is For
It is best suited for clients with an established presence, long-term visibility, and a need for coherence rather than one-off solutions.
Examples:
- Luxury brands
- Car-companies
- Airlines
- Cultural brands
- Premium lifestyle brands
- Museums
- Biennales
- Art foundations
- Cultural festivals
- Boutique hotels
- Luxury resorts
The Process
1. Brand Immersion & Listening
- Deep understanding of brand values, history, and intent
- Identification of emotional and aesthetic boundaries
- Understanding where sound plays a decisive role
2. Sonic Strategy
- Definition of the brand’s sonic character
- Decisions about restraint vs presence
- Decisions about harmony, tempo, texture, tone
3. Core Sonic System
- Primary sonic themes
- Secondary motifs and textures
- Rules for variation and adaptation
4. Application & Adaptation
- Long-form and short-form uses
- Event, media and spatial use
- Guidance on future expansions
5. Stewardship & Refinement
- Iterative refinement
- Long-term thinking
- Ongoing alignment
Pricing
This service is tailored to your brand and negotiated individually; please contact me to discuss your project and timeline.